About Me

I’ve spent most of my life on the sidelines — as a coach, a dad, and someone trying to figure out what it really means to show up for others. Over the past 30 years, I’ve coached youth athletes, led one of Oregon’s largest soccer clubs, and been lucky enough to walk alongside thousands of families. Somewhere along the way, I realized I wasn’t just teaching kids how to compete. I was learning how to connect.

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My journey started as a kid with a father who believed in structure, discipline, and results, but struggled to express connection, emotion, or belief. The messages I received growing up, about self-worth and acceptance, were often tied to performance. For a long time, I carried those messages without realizing how profoundly they had shaped me.​

It was coaching that first gave me a glimpse of something different. In helping young people discover their sense of capability, I found myself learning to rewrite my script slowly. I knew that belief is something you offer before the outcome is inevitable. That kids thrive in environments where they’re allowed to fail, encouraged to try, and seen for more than their talent.​

That same mindset eventually became the foundation of how my wife Sarah and I set out to raise our two sons, Rocco and Giovanni, with connection, vulnerability, and unconditional support at the center of everything we do.

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I grew up with a father who valued discipline and achievement but struggled to express belief or emotion. Like many men, I internalized messages about self-worth being tied to performance, sports, school, and life. Coaching helped me challenge that. Parenting helped me rewrite it.

This site is an extension of that work. It’s about parenting and coaching, but also about unlearning and relearning. It’s about breaking cycles, especially the quiet ones we don’t always see until we hear them echo out of our own mouths. 

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I'm not a trained therapist, nor am I here to dole out advice. I'm just a dad who has found the value in reflection, hoping to share honest stories about fatherhood, friendship, and what it means to raise emotionally healthy boys in a world that doesn’t always make that easy.

Alongside a cast of dogs, cats, and fish, we make our home in Southern Oregon, where we soak up all the Pacific Northwest has to offer. As a family, we love to ski, golf, explore, and enjoy the outdoors. I’m also an avid tennis player and big believer in chasing joy, on the court, in the mountains, or wherever life allows room for play.​

Thanks for being here.​

Kevin Primerano